Cogapp

Who are you, what do you do and why do you do it?

My name is Alex Morrison. I'm managing director of Cogapp, the company I helped to found in 1985. Cogapp is a consultancy, design and production company that works with digital media i.e. anything online or interactive. We do great projects for an amazing range of clients including the BBC, the British Museum, MoMA and Manchester United.

Did you really want to become a founder member or were Nick's skills of persuasion too hard to resist?

We've been involved with Wired Sussex for years. We would have been gutted not to be prominently involved in this next stage of its development. Apart from that I helped dream up the scheme so we could hardly not take part - Nick and the team are also very persuasive.

What's going to happen to Wired Sussex in the next five years?

Wired Sussex is going to help establish our network of digital media businesses as the creative industry hub in the UK and possibly Europe. We have a phenomenal base and the energy that Wired Sussex can inject will really make a difference. There is nothing like it elsewhere - it will be a unique advantage for all of the businesses that are part of it.

What was your most unpleasant job (factory work included) and how did it help you to get where you are today?

I once worked in the darkroom of a dodgy photographer's studio in Soho - it was hell. I lasted a week. That and a stint biking 5x4 transparencies to labs on the Embankment in the rain persuaded me not to pursue a career in photography.

Everyone's got a book in them, what's yours?

It's either a book about art or a mad collection of photographs.

If you could pinch anyone's genius idea (myspace, youtube, the wheel) and claim it as your own, what would it be?

I would love to have been part of the team that created HyperCard. This was the software that got us into digital media. It's still a treasured part of our world. In the more recent web world I love del.icio.us - even if it wasn't a great web site it's such a great URL.

When you're not being a big cheese and making important decisions, what do you do for fun?

I watch far too much bad TV, read books about anthropology and play football with a two year old.